Snakebit Knives
There's something different about this...
That's what goes through our head when we think about our work with Garrett. We've collaborated with him every month for the past two and a half years. That means thousands of photos and video clips from countless shoots, and a lot of time to talk and get a pulse on what goes through his head. Not only is he creative, but he's inspiring in the way he's committed to his content and business growth.
Garrett's projects are always fun, full of personality, and something we look forward to.
check out his project
project overview
One thing Garrett has always been sure to pay attention to is how his content is helping his business grow. This applies to way more than just his social media follower count. His content has garnered him partnerships with several brands in his industry, and each year those collaborations get bigger.
He stands out from the crowd because he's always chosen to be himself in his content, and people notice. Not only is he entertaining, he's deeply creative and committed to growing.
Content that grows a business
Video
Video has been a cornerstone for the Snakebit Knives marketing strategy. It's not just a way to show off his craftsmanship, it's a way to show his personality. The connection people feel to him as a creator impacts how he's perceived and has made his products mean more than they would if you didn't know who made them.
Music choice, location, props, clothing, and lighting all play a huge role in your videos. Each one signals an association for your audience that tells them a story about who you are and what you stand for. This is something Garrett knows all too well.
Literal years of photoshoots
When you get to do a content shoot every month for your business you have to come up with lots of ideas. And you might be thinking, "How many ways can you shoot knives?" But we'll tell you that the sky is the limit. Each shoot with Garrett has been something new. He's chopped watermelon, roped Steven, painted his hands red, built a fire, cooked steak, shotgunned beer, played pool, and basically become a hand model. It's a powerful thing to infuse your brand and marketing with your raw, authentic self and just go out and have a good time.
monthly content shoots since 2023
what now?
We haven't stopped working with Garrett. In fact, our relationship is only building. He's the kind of person who experiments, asks questions, and tries to learn as much as he can. And that makes for not only a great client, but someone who you just want to be around.
And we aren't the only ones who seem to want to hang. Other people are noticing his craftsmanship and the way he's chosen to display it online. Both customers and brand collaborators are looking for ways to be a part of the cool that makes up Snakebit Knives.
We know we're stoked to be a part of his journey, and we can't wait for the next shoot. What will it be? We have no idea, but we know it's gonna be wild.
Want to startyour brand journey?
short form video content